“From Drinking Matcha to Applying and Wearing It” Beauty and Fashion Industries See a Green Wave
Color Cosmetics Launches Ride the Matcha Boom
The distinctive green hue and healthy image of matcha are moving beyond the food industry and into the beauty and fashion markets. Recently, the retail industry has been paying close attention to the so-called ‘Matchacore’ trend and actively reflecting it in product design and color palettes. Until now, matcha has mainly been used in skincare products focused on soothing and moisturizing through extract-based ingredients, but its green color itself is now emerging as a key element in makeup.
From Skincare to Makeup
Green, a color that was once hard to find in color cosmetics, has come to the forefront with its skin-correcting effect and natural image. In particular, base makeup products have introduced matcha-inspired colors to effectively neutralize redness in the skin.
Using Green Tones to Correct Redness
Base makeup products use green pigments and color-mixing technology that controls yellow undertones to help refine skin that is easily irritated during summer, leaving it clear and comfortable. In addition to naturally covering skin imperfections, their differentiated strategy is to strengthen soothing and barrier care functions to build a healthier-looking skin base.
Enhanced Adherence and Lasting Power
Matcha beige has also been applied to essence products that prep the skin before makeup and improve the adherence and lasting power of base products. These products help care for skin texture and pores while also completing sensitivity irritation testing to enhance the overall user experience.
Matcha Sensibility Added to Lip Products
Matcha colors have also been applied to color cosmetics such as lip gloss. Mixing a matcha-colored gloss with a pink gloss not only creates unique visual interest, but also adds a matcha tone to a pink base, resulting in a calm and sophisticated color.
The Fashion Industry’s Ice Cream Collection
The color of matcha has expanded into the fashion sector as well. In a summer collection created in collaboration with a handmade ice cream brand, the colors of matcha, vanilla, strawberry, and chocolate ice cream were used in stripe patterns to emphasize an intuitive and refreshing feel.
Intuitive Fashion Editorial Direction
Fashion editorials are also moving away from typical model-centered styling. By placing T-shirts together with ice cream cups or scoops, they communicate the product’s colors and design features in a more sensory and intuitive way.
The Harmony of Naturalness and Health
Industry insiders analyze that the spread of Matchacore goes beyond a simple color trend and reflects the needs of modern consumers who seek health and comfort. It is the result of the psychological calming effect of green aligning with beauty trends that value the skin’s natural condition.
Expanding Use Across Beauty and Fashion
Going forward, product launches using matcha-inspired colors are expected to become even more active across various fields. The Matchacore trend is going beyond a food industry craze, leading a new visual consumption trend in beauty and fashion and adding vitality to the overall retail market.
As a trend-leading specialist in pharmaceutical and cosmetics distribution, “ is keeping pace with these changes in the beauty market by reliably supplying trusted ingredients and high-quality products. Experience a healthier and more beautiful everyday life with practical products that reflect the changing needs of consumers.
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