Attempting 5th Generation Idol Makeup by Ham Eunjung

Staff points out Ham Eunjung's unsuccessful expression management

Source of the article

Beloved for a long time by her fans, Ham Eunjung recently showed an honest reaction to changing idol makeup trends, humorously revealing the differences in beauty styles across generations.

Ham Eunjung’s 5th Generation Idol Challenge

On May 13th, a video titled ‘5th Generation Idol Challenge’ was released on Ham Eunjung’s personal channel, drawing fans’ attention. In the video, she directly experienced the latest idol makeup and realized the distinctly different aspects of 5th generation beauty trends compared to her active days as a 2nd generation idol.

Before her full transformation, Ham Eunjung expressed anticipation about the shimmering glossy style, baked look, and clear expression, although she candidly admitted that the 2nd generation makeup style suits her better.

Honest Reaction to Trend Changes

As the makeup progressed, a peculiar sense of bewilderment crossed Ham Eunjung’s face. She couldn’t hide her awkwardness at the boldly emphasized aegyo-sal and blush extending down to her nose tip.

“I’m not sure if this is pretty yet”
“I feel really distant from the trend”

The makeup director watching this wittily commented, “Isn’t your expression way too bad?”, bringing laughter on set.

Ham Eunjung voiced an honest refusal regarding the heavily emphasized lower eye line, explaining that while it looks pretty from afar, the lines are apparent up close.

To this, the makeup director elaborated on the characteristics of idol makeup.

“All idols do this. It’s a style disliked by actors.”

Upon hearing the director’s explanation, Ham Eunjung humorously replied, “I’m both an idol and an actor, I guess I’m a complete actor now, maybe I have actor syndrome,” turning the situation into a joke.

From K-POP Idol to Actor Artist

Ham Eunjung’s Diverse Activity History

Ham Eunjung debuted in 2009 with the group T-ara, receiving immense public love with numerous hit songs such as ‘Roly-Poly’, ‘Day by Day’, ‘I Go Crazy Because of You’, ‘Cry Cry’, ‘Lovey-Dovey’, and ‘Lies’.

At the same time, she solidified her position as an actress with performances in various works including ‘Coffee House’, ‘Master of Study’, ‘Dream High’, ‘Theper Myeoneuri’, ‘Lovely Horribly’, ‘A Lie After A Lie’, and ‘The Queen’s House’.

In this manner, Ham Eunjung has established herself as an artist with a broad spectrum navigating between music and acting fields.

In Conclusion

This challenge in 5th generation idol makeup once again brings attention to the significance of maintaining individuality amid rapidly changing beauty trends, showcasing Ham Eunjung’s versatile talents. Her ongoing communication with the public, maintaining her unique color despite changing times, provides refreshing entertainment and relatability to many.


Like Ham Eunjung’s cheerful endeavor, the journey of finding one’s own beauty amidst quickly evolving beauty trends continues. Yuil Medicine, as a trusted partner in the Pharmaceutical and Cosmetics Distribution field, will lead the way towards healthy beauty, providing customers with excellent products and innovative solutions.
Yuil Medicine Co., Ltd is a comprehensive distribution company specializing in cosmetics and pharmaceutical wholesale and retail.
With a commitment to professional item management, thorough quality verification, and transparent transactions, we are growing alongside over 10,000 pharmacies nationwide, large pharmaceutical companies, Donghwa Duty Free (cosmetics stores), and various business partners.

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