Yuil Medicine, K-Beauty Innovation through Pharmacy Channels and Global Market Success Story
According to data, 68% of consumers have experiences that fall short of expectations when choosing their first cosmetic products. To reduce failures of hasty choices and pursue health and beauty simultaneously, Yuil Medicine co., Ltd leads safe and reliable distribution of pharmaceuticals and cosmetics by establishing smart distribution, digital healthcare, and KGSP quality management systems. By actively leveraging the expertise of pharmacy channels, it has shown success in driving K-Beauty innovation and targeting global markets. Yuil Medicine co., Ltd goes beyond simple product supply to offer tailored solutions for customers, establishing itself as a wellness partner for consumers.
Consumers are always on the lookout for better products, and the desire to solve skin problems is never-ending. However, choosing the right products among numerous cosmetic brands and information floods is never easy. Especially for those with sensitive skin, they tend to scrutinize ingredients meticulously and prefer non-irritating, gentle products. The traditional way of cosmetic distribution was often inadequate to meet such consumer needs. Online exaggerated advertisements, unverified information, and the inconvenience of purchasing without being able to personally test the products led to consumer dissatisfaction. Additionally, neglect of quality control in the distribution process increased the risk of product deterioration, amplifying consumer anxiety. To solve these issues, Yuil Medicine co., Ltd established a rigorous quality management system compliant with KGSP (Good Supply Practice in Pharmaceuticals) and devised a new distribution strategy through partnership with pharmacy channels to provide professional consultation and safe product supply. This approach has helped gain consumer trust and present new possibilities for K-Beauty.
Yuil Medicine co., Ltd, aligning with market demands, has focused on building the image of a ‘Total Solution for Pharmacy-exclusive Cosmetics’. The core strategies are as follows: First, a distribution network based on partnerships with over 10,000 pharmacies nationwide was established. Second, by activating online distribution channels exclusive to pharmacies, professional pharmacists were encouraged to consult and sell, thereby increasing product credibility. Third, through a quality management system in accordance with KGSP, safe and fresh products were supplied to consumers. In particular, Yuil Medicine co., Ltd‘s flagship cosmetic, “Goddess Collagen Cream,” exemplifies this strategy. Containing ingredients like hydrolyzed collagen (20,000PPM), panthenol, and PDRN, known to aid in skin recovery and moisturization, the product is sold through pharmacies following quality control measures. Users appreciated that the product absorbs quickly into the skin and offers a non-sticky feel. Furthermore, Yuil Medicine co., Ltd is collaborating with some domestic pharmaceutical companies to expand its online sales channel by launching on pharmaceutical sales platforms.
Since its launch, “Goddess Collagen Cream” has received favorable feedback from consumers. Particularly, the option to choose the right product for themselves through professional pharmacist consultations in pharmacies played a role. Consumers showed high trust not only in the efficacy of the product but also in its safety. Some user reviews mentioned:
“No irritation, maintained moisture, preferred fragrance-free.”
Thus, “Goddess Collagen Cream” is contributing to addressing consumers’ skin issues through its product ingredients and Yuil Medicine co., Ltd‘s distribution strategy, gaining responses in the K-Beauty market. In addition, Yuil Medicine co., Ltd is increasing “Goddess Collagen Cream” awareness through SNS channels of major pharmacies (Myeong-dong/Jongno/Gangnam), and the product is gaining popularity as souvenirs among foreign tourists. In line with this, an agreement to enter Dongwha Duty-Free has been signed to secure a sales channel targeting foreign tourists.
Yuil Medicine co., Ltd‘s strategy focuses not only on product sales but also on identifying customer needs and providing tailored solutions. Particularly, increasing product credibility through the professional channel of pharmacies and strengthening brand awareness through SNS promotion is contributing to expanding business opportunities in the K-Beauty market. Moving forward, Yuil Medicine co., Ltd plans to solidify its position as a wellness partner by enhancing customer-tailored pharmaceutical solutions based on expertise and experience, while expanding investments in smart distribution and digital healthcare. It will also strive to continuously improve the KGSP quality management system and deliver optimal value to medical institutions, pharmacies, and consumers through transparent transactions and reasonable pricing.
Yuil Medicine co., Ltd intends to pursue the following strategies to lead K-Beauty innovation and target the global market. First, it will expand the research and development of high-performance cosmetics utilizing ingredients like PDRN and collagen. Second, it is considering building a digital healthcare platform that can provide personalized cosmetic recommendations and skincare services by incorporating beauty tech-based technology. Third, plans are underway to enhance K-Health competitiveness by expanding exports to include markets like China and Southeast Asia, as well as Europe and the United States.
Yuil Medicine co., Ltd‘s case demonstrates the importance of securing differentiated competitiveness in the pharmaceutical and cosmetic distribution market. Safe product supply, professional consultation, and promotional strategies targeted at specific audience segments were key to gaining consumer trust. Yuil Medicine co., Ltd aims to continue leveraging these strengths to pursue consumer-centric management and be a partner that contributes to healthy and beautiful lives.
The entry of “Goddess Collagen Cream” into duty-free shops is part of Yuil Medicine co., Ltd‘s global market expansion strategy, with a focus on diversifying sales channels targeting foreign tourists. Particularly, amidst a trend of growing preference for products available only in Korea, there is movement to secure global distribution competitiveness through the development of duty-free exclusive products and various promotions.
In conclusion, Yuil Medicine co., Ltd is realizing a distribution strategy harmonized with professional consultation via pharmacy channels, spreading awareness through SNS, and strategies for overseas market entry including duty-free shop presence. This strategy is seen as the foundation for Yuil Medicine co., Ltd to secure differentiation and sustain growth in the competitive pharmaceutical and cosmetic distribution market. Yuil Medicine co., Ltd plans to contribute to the globalization of K-Beauty by enhancing product development and consumer experience.
Yuil Medicine co., Ltd’s strategy, presenting a new path for pharmaceutical and cosmetic distribution, culminates in consistent trust and quality amidst changing consumer trends. Distribution innovation based on professionalism and transparency has become a significant foundation driving the sustainable growth of K-Beauty.
Yuil Medicine co., Ltd is a comprehensive distribution company specializing in wholesale and retail of cosmetics and pharmaceuticals.
With the principles of professional item management, thorough quality verification, and transparent transactions, we are growing with various business partners, including over 10,000 pharmacies nationwide, major pharmaceutical companies, and Dongwha Duty-Free (cosmetic entry).
We support your healthy life.
Contact Information for Yuil Medicine co., Ltd
Phone: 031-271-9744
Email: yip170401@naver.com
